HubSpot

CRM for contacts, companies, deals and tickets. Agents search and read records, create and update them, link them together, log notes, create follow-up tasks and move deals through pipeline stages.

Private beta

Category
CRM & sales
Ways to connect
2
Actions for agents
10
Triggers
2

Start trial Read the HubSpot setup guide

Ways to connect

A company admin connects HubSpot from the Integrations page in Everdeck. Keys, tokens and secrets are encrypted before they're stored, and the connection's Test button checks it works before any agent uses it.

  • Service key or private app token API key

    Copy a key or token from HubSpot and paste it into Everdeck.

  • Your HubSpot app (OAuth) Your OAuth app

    Create an OAuth app of your own with HubSpot, paste its client ID and secret into Everdeck, then sign in to HubSpot and approve access. Access runs through your own app, never one Everdeck shares with other customers.

What agents can do with HubSpot

An agent can only use the actions its charter grants. Each action has a risk tier, and the tier decides whether it runs on its own, asks first or always asks a person.

Runs on its own 10

Looking things up, writing to Everdeck's own records and changes one step can undo. Once an agent's charter grants one of these, it runs without asking, unless you set it to Ask first in the charter or one of your approval rules covers it.

  • Search CRM records Tier 0 · Read Outside content

    Search contacts, companies, deals, tickets, tasks or notes. Use query for free text (contacts match name, email, phone and company; companies match name, domain, website and phone; deals match deal name, pipeline, stage, description and type; tickets match subject, content, stage, category and ticket id; tasks match subject and body; notes match the body) and/or filter_groups for exact property filters. Returns record ids and the requested properties. Up to 200 per page, 10,000 per query; newly written records can take a few seconds to appear.

  • Read a record Tier 0 · Read Outside content

    Read one contact, company, deal, ticket, task or note by id, with chosen properties and the ids of linked records (for example associations "companies,deals" on a contact).

  • Create a record Tier 2 · Reversible Outside content

    Create a contact, company, deal or ticket, optionally linked to existing records. Deals need dealname, pipeline and dealstage (stage ids from list_pipelines); tickets need subject, hs_pipeline and hs_pipeline_stage. Email is a contact's unique identifier, so search for it first: creating a contact with an email that already exists fails.

  • Update a record Tier 2 · Reversible Outside content

    Change properties on a contact, company, deal, ticket, task or note. Send only the properties to change; an empty string clears a value. Move a deal by setting dealstage; complete a task by setting hs_task_status to COMPLETED.

  • Link two records Tier 2 · Reversible Outside content

    Link two existing records with HubSpot's default (unlabeled) association, for example a contact to a company or a deal to a contact.

  • Log a note Tier 2 · Reversible

    Add a note to the timeline of one or more records (visible to the HubSpot team, not to the customer). Link it with associations; at least one is needed for it to show on a record.

  • Create a task Tier 2 · Reversible Outside content

    Create a to-do for a HubSpot user (call, email or general to-do) with a due date, linked to the records it is about. The assignee sees it in their task queue.

  • List pipelines and stages Tier 0 · Read Outside content

    List the deal (or ticket) pipelines with their stage ids and labels. Use the ids for pipeline and dealstage when creating or moving deals.

  • List owners Tier 0 · Read Outside content

    List HubSpot users who can own records, with the owner id used in hubspot_owner_id. Filter by email to find one person.

  • List properties Tier 0 · Read Outside content

    List the properties of an object (internal name, label, type and dropdown options), including custom ones. Use before creating or filtering on unfamiliar fields.

Actions marked Outside content return what people outside your company may have written, such as emails or comments. Agents treat it as information to check, never as instructions.

What can start work

Set a trigger up on the Intake page, and your rules there turn what arrives into tasks for your agents.

  • A contact was created (HubSpot subscription contact.creation, or object.creation for contacts). Needs a legacy private app or your own HubSpot app: service keys can't receive webhooks.

    HubSpot sends it to the address the Intake page gives you, as it happens.

  • A deal was created or one of its subscribed properties changed (deal.creation, deal.propertyChange, for example dealstage or amount, or object.creation and object.propertyChange for deals). Needs a legacy private app or your own HubSpot app.

    HubSpot sends it to the address the Intake page gives you, as it happens.

Work an agent can take on

Examples for apps in CRM & sales. What an agent does with HubSpot depends on the actions you grant it.

  • Log notes and next steps on a deal or contact after a call.
  • Create or update contacts from new enquiries.
  • List deals with no activity this week for your sales lead.

Set it up

The HubSpot setup guide walks through each way to connect: what to set up first and the fields to fill in, then how to start work from its triggers on the Intake page.

Read the HubSpot setup guide

HubSpot is a separate service with its own terms. Everdeck isn't affiliated with or endorsed by it.

HubSpot's website

Your company, always on deck.

Start a 14-day trial. Card first, nothing charged until day 14.